ASEA pushes a broader summer skin-care routine beyond sunscreen

ASEA is using UV Safety Awareness Month to urge consumers to pair daily sunscreen with hydration and other skin-care habits before and after sun exposure. The company is also pointing to a clinical study of its RENU28 Revitalizing Redox Gel that found improvements in moisture, elasticity and smoothness after four weeks.

Why it matters: - Ultraviolet exposure is a leading environmental factor behind visible skin aging and can leave skin dry, stressed and less resilient over time. - The American Academy of Dermatology estimates that one in five Americans will develop skin cancer during their lifetime. - Unprotected ultraviolet exposure is one of the most preventable risk factors. - ASEA is framing summer skin health as more than sunscreen alone, with hydration and consistent skincare as added supports.

What happened: - ASEA marked UV Safety Awareness Month by encouraging consumers to think beyond SPF and support skin before and after time in the sun. - Hunter Dean, senior vice president of research and product development at ASEA, said repeated sun exposure can leave skin dehydrated and stressed even when people use sunscreen. - ASEA said its skincare guidance is aimed at helping skin look and feel its best during summer.

The details: - ASEA has spent more than 15 years researching redox signaling technology and developing wellness and skincare products. - The company’s flagship topical product is RENU28 Revitalizing Redox Gel. - ASEA said RENU28 was developed to support healthier-looking skin by working with the body’s natural cellular processes. - In an independent clinical study conducted under dermatological supervision, participants who applied RENU28 twice daily for four weeks saw: - 25.8% improvement in skin moisture. - 15.2% improvement in skin elasticity. - 10.1% improvement in skin smoothness, measured as reduced skin roughness. - ASEA said no topical skincare product replaces broad-spectrum sunscreen. - ASEA also advised consumers to: - Apply broad-spectrum SPF every day. - Reapply sunscreen as directed, especially after swimming or sweating. - Seek shade during peak UV hours. - Wear protective clothing, hats and sunglasses. - Moisturize regularly to support healthy-looking skin. - Follow a consistent skincare routine before and after sun exposure. - ASEA said more information on RENU28 and summer skincare tips is available on its website.

Between the lines: - ASEA is linking its product messaging to a familiar public-health moment, which gives the company a seasonal platform to talk about skincare habits and its own topical offering. - The emphasis on hydration and routine suggests a positioning strategy that complements, rather than competes with, sunscreen-based sun safety. - The clinical-study results give the company a data point to support its product claims, but the broader public-health message remains focused on prevention and protection.

What's next: - ASEA is directing consumers to its website for more details on RENU28 and its summer skincare advice. - UV Safety Awareness Month will continue to serve as a reminder for daily sun protection and skin-care habits throughout the summer. - The company is likely to keep tying its skincare messaging to research and seasonal skin-health guidance.