Bright Paths Recovery retires Passage To Recovery brand

Bright Paths Recovery says it has fully retired the former Passage To Recovery name and website, consolidating its Los Angeles addiction treatment program under one brand, one site, and one address. The change matters for families and referral partners because the center says all official listings now point to the same location, team, and admissions line.

Why it matters: - Bright Paths Recovery has moved to a single public identity after operating under two names for years. - The change is meant to reduce confusion for families, referring professionals and past clients searching for the program. - The center says the rebrand does not change ownership, leadership, licensing, clinical staff or location.

What happened: - Bright Paths Recovery announced that it has fully retired the Passage To Recovery name and website. - The Los Angeles detox and residential inpatient rehab has used the Bright Paths Recovery name exclusively since 2024. - The program now uses one name, one website and one address across its website, online listings and public materials. - The official website is Bright Paths Recovery. - The official address is 10014 Louise Ave, Northridge, CA 91325. - The confidential admissions line is (747) 308-2500.

The details: - Passage To Recovery was founded in 2021 and remains the legal entity behind the program. - The company opened the treatment center under the Bright Paths Recovery name in 2024. - Founder and CEO Adam Jaratanian said the brand reflects the center’s mission of helping clients find a new identity and renewed purpose. - Bright Paths Recovery serves adults 18 and over in a fully remodeled, private 12-bed home. - The center says its staffing ratio is roughly three staff for every two clients. - Programs include medically supervised detox with 24/7 clinical care and same-day admissions. - Residential inpatient rehab typically runs 28 to 40 days and uses cognitive behavioral therapy, dialectical behavior therapy, motivational interviewing, and daily group and individual therapy. - The center offers couples rehab for partners treated together. - Dual diagnosis care covers anxiety, depression, PTSD and trauma, bipolar disorder and OCD. - Specialty services include treatment for veterans and active-duty military, pet-friendly treatment, art therapy and anger management. - The program also offers on-site family therapy, weekly experiential outings across Los Angeles, chef-prepared meals and aftercare planning. - Bright Paths Recovery says its alumni network includes weekly check-ins. - Internal outcome data collected over more than a year shows more than 80 percent of clients who complete the program remain sober. - The admissions team verifies insurance benefits free and confidentially and works with most PPO plans and out-of-network benefits. - Bright Paths Recovery is licensed and certified by the California Department of Health Care Services under certification 191375AP. - The center is also accredited by The Joint Commission and certified by LegitScript.

Between the lines: - The consolidation suggests the company wants to remove legacy branding that could create search, referral or directory mismatches. - A single public identity can make admissions easier for families comparing treatment options. - The outcome data is a central part of the center’s pitch, but it is internal data and the release does not provide the underlying methodology in detail.

What's next: - Bright Paths Recovery says any listing or directory still using the former name or another address should be considered outdated. - Families and referral partners are being directed to use the new website and Northridge address going forward. - The center will continue operating under the Bright Paths Recovery name as the sole public brand.